A recent survey by Piper Sandler has shown that more teenagers in the United States are using virtual reality (VR) devices more frequently than before. The study found that the weekly use of VR devices among teens has increased from 10% to 13% since last fall. Additionally, 33% of teenagers now own a VR device, slightly up from 31% the previous year.
Apple Vision Pro Sparks Interest
This rise in interest coincides with the release of the Apple Vision Pro, a high-end VR headset priced at $3,500. Despite its steep price, the device has caught the attention of many and is expected to boost sales in the VR market. Apple’s entry into the VR space has not only increased awareness but has also encouraged other companies to innovate and offer VR products at more affordable prices.
What This Means for the VR Industry
The popularity of the Apple Vision Pro is helping the entire VR industry by increasing interest in these types of technologies. Other companies are also benefiting as they introduce more cost-effective VR options to compete in the market.
Key Findings from the Survey
The survey also provided insights into other technology trends among teenagers:
- Instagram is now the second most popular app among US teens, while TikTok remains in the first spot.
- Snapchat has dropped to the third most used app.
- Teens spend 29% of their daily video watching time on Netflix and 27% on YouTube, indicating a shift in how they consume media.
- For customer service, teens prefer using their phones, but texting is also becoming a popular choice.
The growing interest in VR among teens suggests they are keen on exploring the latest technology trends. While it’s exciting to see young people embrace new technologies, it’s also important to consider reasonable limits on their usage.
