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How Big Tech Is Reshaping Policy: A Closer Look at Generative AI’s Role

Livia Marek
Last updated: May 2, 2024 3:41 pm
Livia Marek 1 year ago
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Big Tech's Influence on Policies
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Introduction

In our digital era, a few large technology companies, commonly known as “Big Tech,” are increasingly influential. They shape how we communicate, make purchases, and even influence our cultural landscapes. This article delves into how these companies are also becoming major players in policymaking, especially with the rise of generative artificial intelligence (GenAI).

Understanding the Giants

What is Big Tech?

  • Definition: Big Tech companies are those that own significant digital platforms, like Google, Amazon, Apple, Meta, and Microsoft.
  • Impact: They not only serve vast numbers of users but also have considerable financial power, often exceeding the GDP of major countries.

The Rise of Generative AI

  • Composition: GenAI requires massive datasets, top-tier talent, and significant computational power—all areas where Big Tech excels.
  • Control: Most advanced GenAI models are developed and controlled by these tech giants, further cementing their influence.

Policy Influence: Breaking It Down

Big Tech’s involvement in the policy process can be understood through Kingdon’s Multiple Streams Framework (MSF), which includes problem, policy, and politics streams:

  1. Problem Stream
    • Big Tech platforms control information flow, influencing public and academic discussions.
    • They shape which issues are seen as important, acting as gatekeepers of information.
  2. Policy Stream
    • These companies propose and push for the adoption of technological solutions to policy problems, often promoting their platforms as essential tools.
  3. Politics Stream
    • Through lobbying and funding, Big Tech influences political decisions and legislations.
    • Their financial contributions and strategic partnerships with policymakers underline their growing clout in political arenas.

The Technology Stream: A New Addition

Why a Technology Stream?

  • It reflects the activities and innovations driven by Big Tech that affect technology development and policy creation.
  • This stream is increasingly dominated by Big Tech, shaping both the technological landscape and associated policy frameworks.

Real-World Examples and Implications

  • Health Sector: Big Tech companies played pivotal roles during the COVID-19 pandemic by aiding in contact tracing and vaccine research.
  • Education and Media: These giants are increasingly involved in funding educational initiatives and owning major media outlets, influencing public opinion and educational content.
  • Government Services: Many government functions, like public data management and security, are now dependent on infrastructure provided by these tech companies.

Conclusion: A Call for Re-evaluation

The expanding influence of Big Tech across multiple policy streams necessitates a re-evaluation of traditional policy frameworks. As they become akin to state-like actors with significant global impact, it is crucial to critically examine and adapt our governance models to address this new reality. This ensures policies remain effective and reflective of broader societal needs rather than predominantly serving the interests of the few powerful.

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TAGGED: Big tech, GenAI, Policy
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